The Founder

From Insider to Advocate: Smarter Sourcing

A Letter From The Founder

Dear Friends,

I'm Justin Chen, founder of ShiningHub Group with deep roots in trade, manufacturing, and quality management.

We believe the growth of small and medium-sized businesses is the lifeblood of global trade. Whether these SMEs are global buyers sourcing in China or Chinese suppliers, consumers worldwide are grateful for the tremendous efforts and contributions you've made to enrich and beautify their lives.

For 30 years, my team and I have been privileged to be part of the dynamic journey of global trade and supply chain integration—delivering high-quality products to consumers worldwide, enriching daily lives, and standing with overseas partners to coordinate essential pandemic supplies when the world needed it most. These experiences have taught us that trade is ultimately about making life easier and trust stronger.

Today, in the ever-changing tides of global commerce, I see countless small and medium-sized businesses carrying the same mission: enhancing lives through great products, yet struggling with the challenges of supply chains. This is a wonderful world, yet also one full of challenges. Everyone harbors dreams; everyone has visions and goals.

We've been there, and we know the weight of these struggles. That's why, driven by mission and vision, we created NewBuyingAgent. If we can contribute to helping our dear friends realize their respective dreams and visions, we will feel profoundly honored.

In the journey ahead, may we continue to build bridges of trust, bringing quality products across borders and supporting every hardworking partner along the way. Together, let's make the world a bit nicer.

Thank you.

Justin Chen Signature
Justin Chen Photo
Justin Chen

Owner & Founder of NewBuyingAgent, born in the 1960s in Fujian Province, China, holds a Bachelor's degree from Zhejiang University and a Master's degree in Executive Master of Business Administration from Cheung Kong Graduate School of Business.

He has long been committed to bridging the gap between overseas buyers and Chinese suppliers, positioning himself as a "trusted navigator" in cross-border sourcing. With over 30 years of expertise in global trade, factory management, and supply chain optimization, he has a deep understanding of the pain points faced by SMEs in international procurement and has dedicated his career to creating more efficient, secure, and cost-effective sourcing solutions.

Major Awards

Top 10 Most Influential Chinese Brand
China New Economy Annual Leaders" by Money China Magazine in 2018
Serves as Vice Chairman of Hangzhou Chamber of International Commerce

Industry Influence

influence

Justin Chen has been invited to speak on the central stage of the Canton Fair at multiple sessions.

In February 2013, as one of the first entrepreneurs from mainland China, Justin Chen made a presentation at the Magic Show Forum in Las Vegas, USA.

In February 2015, Justin Chen was among the panelists at the Magic Show Forum in Las Vegas, USA.

Justin Chen was invited to engage in a dialogue with the Chief Commercial Consul of the United States Consulate General in Shanghai.

A study delegation from developing countries, focused on promoting the electromechanical industry and economic development, conducted a visit for observation and learning.

Speech/Interview Video

Justin Chen was invited by Canton Fair to make presentation at the 126th Canton Fair Forum.

Justin Chen Was Invited to Make Speech at Canton Fair.

Justin Chen delivered a speech at the 2022 World Internet Conference & Light of the Internet Expo.

China Central Television News Channel aired an exclusive interview with Justin Chen.

Justin Chen Accepted The Interview By The Well-known TV host of Zhejiang TV Station.

Justin Chen was interviewed at the First Global Digital Trade Expo.

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Email Us:service@newbuyingagent.comCall Us:+86-571-88396782

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